About LOCALish

Straight forward, honest help for local business owners.

Founded in Clarkston, MI, Localish exists to help owner-operators stop winging it — and start running their business with simple, professional systems.

No agencies.
No bloated software stacks.
No theory that doesn’t translate to real life.

Just practical help that makes day-to-day operations easier.

Business Group At A Workshop In The Office
A graph illustrating the phase margin of a system as a function of gain margin, with both margins represented on the plot.

Our Values

Practicality

We focus on what actually works in real businesses — not what looks good in a pitch deck.

Every recommendation is grounded in day-to-day reality: limited time, limited staff, and the need for results.

Simplicity

Complex systems break. Simple ones get used.

We believe fewer tools, cleaner workflows, and clear ownership always outperform complicated setups.

Transparency

If something isn’t needed, we won’t sell it.

If Localish isn’t the right fit, we’ll say so — and point you in a better direction.

Respect for the Operator

Running a local business is hard.

We respect the experience, pressure, and responsibility that comes with being the owner — and we build systems that support you, not slow you down.

OUR APPROACH

Built for owner-operators, not enterprise teams.

Localish works best with:

  • Solo owners and small teams

  • Local service businesses

  • Trades, home services, and professional operators

  • Businesses that have grown messy or manual

We specialize in cleaning up:

  • Lead capture and follow-up

  • Scheduling and CRM workflows

  • Internal processes and handoffs

  • Tool sprawl and disconnected systems

If your business lives in your head — we help get it out and organized.

WHO’S BEHIND LOCALish

Localish is founder-led and operator-driven.

It was built by someone who has:

  • Scaled and operated real businesses

  • Cleaned up messy systems and led digital transformation efforts

  • Worked inside growing companies where “winging it” stopped working

Localish exists because too many small businesses are forced to choose between:

  • Doing everything manually, or

  • Paying for agencies and tools they don’t need or can’t afford

There’s a better middle ground.

A man with short hair and a beard, wearing sunglasses and a black polo shirt, sitting at an outdoor restaurant with a glass of lime-infused water, with other diners and terracotta-colored awnings in the background, overlooking historical arches.

Michael Ashley

Founder, CEO

 

CONNECT WITH LOCALish

mash@localish.io
(248) 384-8703


Clarkston, MI 48348

CONNECT WITH US

Let’s see if Localish is a fit. The road to a smoother-running business doesn’t start with a pitch — it starts with clarity.

This is a short, straightforward conversation to:

  • Understand how your business currently runs

  • Identify what’s broken, manual, or confusing

  • Decide if Localish can actually help

If it’s not a fit, I’ll tell you.

GET STARTED

Operators we serve:

Auto repair

Carpet cleaning

Drain expert

Driving instruction

Electrical, HVAC,& plumbing

Flooring

Garage door

Hair & nails

Handyman

Health & wellness

Home improvement & repairs

House cleaning

Insurance agency

Junk removal

Lawncare & landscape maint.

Locksmith

Massage therapist

Moving

Painting

Personal training & sports

Pest control

Pet & veterinary services

Professional Services

Tree services

Tutoring

Window cleaning